Student Blogs

Apple-loving Australians

March 11th, 2011 sablan12

Yes, Apple has taken Oz by storm… You cannot go anywhere in Melbourne without seeing someone on their iphone or playing games on their ipad. I was riding the tram today and noticed that about 85% of the people around me had an iphone. Also, while walking through Uni almost everyone I saw had an Apple computer.  This post really has no significant point nor does it reveal a profound truth , I just found it interesting/amazing to see how a brand can transform into a culture.

Supporting evidence:

http://www.theaustralian.com.au/australian-it/apple-ipad-sales-hit-2-million/story-e6frgakx-1225874387322

http://www.theage.com.au/digital-life/mobiles/apple-threatens-nokias-dominance-20100521-w0f7.html

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