Yes, Apple has taken Oz by storm… You cannot go anywhere in Melbourne without seeing someone on their iphone or playing games on their ipad. I was riding the tram today and noticed that about 85% of the people around me had an iphone. Also, while walking through Uni almost everyone I saw had an Apple computer. This post really has no significant point nor does it reveal a profound truth , I just found it interesting/amazing to see how a brand can transform into a culture.
Supporting evidence:
http://www.theaustralian.com.au/australian-it/apple-ipad-sales-hit-2-million/story-e6frgakx-1225874387322
http://www.theage.com.au/digital-life/mobiles/apple-threatens-nokias-dominance-20100521-w0f7.html